the business side of wine

Vineyard Scene

about us

Specializing in software for wineries

Wine Software by Microworks publishes direct to consumer sales Management software for the wine industry and offers complete integrated solutions for managing tasting rooms, inventory, wine club, campaign driven marketing, e-commerce, fulfillment and compliance.

Founded in 1991 as Microworks, we found our niche in the wine industry after providing consulting services to several wineries in Northern California to help them find more efficient ways to manage their wine clubs and shipping processes. As a result, we have developed exclusive proprietary software designed to be the ultimate solution for wineries. Previous to the wine industry, we provided automated retail solutions for specialty gift shops around the US, Canada, and Pacific rim.

Our commitment to developing and continually improving our wine business management software and other management products has made us a leading and well respected provider of direct sales management software. Our commitment to quality and customer success has proven valuable for our customers.

Our leadership team has many years of experience developing business systems and brings a well-rounded and tested understanding of the unique challenges that face wine businesses today.

“We believe the key to providing the best service is to match our service with our clients’ specific needs. We take the time to learn our clients’ goals and objectives and apply our specialized industry knowledge to help our clients achieve success. Our business is founded on service to our customers and a passion for the wine business”
   ~Scott Meloney, Founder & CEO